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IBM M2090-618 : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

M2090-618

Exam Code: M2090-618

Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

Updated: Jul 24, 2026

Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: Midmarket Value Proposition- Customer segments and use cases
  • 1. Midmarket business needs and challenges
    • 2. Value-based selling approach
      Topic 2: IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
      • 1. IBM Cognos Analytics positioning
        • 2. Data analytics and reporting fundamentals
          Topic 3: Solution Positioning and Differentiation- Competitive differentiation
          • 1. IBM analytics advantages
            • 2. Use case mapping to products
              Topic 4: Sales Process and Enablement- Sales methodology
              • 1. Solution positioning and closing
                • 2. Discovery and qualification

                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  1. What would you look for as an indication that an opportunity is ready to close?

                  A) The customer is BANT qualified
                  B) The customer has a compelling reason to act
                  C) The customer has revealed their business pains
                  D) The customer indicates the solution being offered balances functionality with affordability


                  2. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

                  A) How does the project impact their jobs
                  B) What is their role in the project
                  C) What is their role and individual agenda
                  D) What products do they prefer


                  3. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

                  A) IBM SPSS Modeler
                  B) IBM Cognos Express
                  C) IBM Social Media Analytics
                  D) IBM SPSS Data Collection


                  4. Where can you find specific Business Analytics Midmarket customer success stories?

                  A) Customer Reference Database
                  B) IBM.com Website
                  C) AnalyticsZone.com website
                  D) DeveloperWorks


                  5. Which is the most important question to focus on to address customer need?

                  A) Are they looking for a Business Analytics product?
                  B) Are they having specific business pains?
                  C) Are they using a data warehouse?
                  D) Are they satisfied with their current Business Intelligence solution?


                  Solutions:

                  Question # 1
                  Answer: D
                  Question # 2
                  Answer: B
                  Question # 3
                  Answer: C
                  Question # 4
                  Answer: B
                  Question # 5
                  Answer: B

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