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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 : M2090-618

M2090-618

Exam Code: M2090-618

Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

Updated: Jul 24, 2026

Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: Midmarket Positioning and Sales Approach- Understanding midmarket customer needs and buying drivers
- IBM sales methodology and solution positioning
Topic 2: Customer Use Cases and Value Messaging- Forecasting and planning scenarios for midmarket organizations
- Reporting, dashboarding, and business intelligence use cases
Topic 3: Competitive Positioning- Common objection handling scenarios
- Differentiation of IBM analytics vs competing BI platforms
Topic 4: IBM Business Analytics Portfolio Overview- IBM analytics and data platform overview for midmarket customers
- Key value propositions of IBM Business Analytics solutions
Topic 5: IBM Analytics Solutions Overview- IBM SPSS and predictive analytics basics
- IBM Cognos Analytics overview and capabilities
- IBM Planning Analytics overview

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

A) IBM SPSS Modeler
B) IBM Cognos Express
C) IBM Social Media Analytics
D) IBM SPSS Data Collection


2. Where can you find specific Business Analytics Midmarket customer success stories?

A) Customer Reference Database
B) IBM.com Website
C) AnalyticsZone.com website
D) DeveloperWorks


3. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?

A) Budget, Access. Need, Timeline
B) Budget. Acceptance. Necessity. Tactics
C) Budget. Affordability, Need. Thought Leadership
D) Budget. Authority, Need. Timeline


4. An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

A) IBM Cognos Disclosure Management Express
B) IBM Cognos Controller Express
C) IBM Cognos Express
D) IBM SPSS Statistics


5. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A) Business Intelligence
B) Predictive Analytics
C) Financial Performance Management
D) Smarter Commerce


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: D
Question # 4
Answer: C
Question # 5
Answer: C

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