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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Budget Management | - Smart Bidding strategies - Budget optimization |
| Topic 2: Google Search Ads Fundamentals | - Search advertising concepts - Google Ads auction and Ad Rank |
| Topic 3: Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
| Topic 4: Campaign Setup and Optimization | - Keyword planning and targeting - Campaign structure and settings - Match types and search intent |
| Topic 5: Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?
A) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
B) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
C) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
2. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
A) SEO for good web content
B) SEM based on web content
C) PPC models
D) CPM models
3. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
A) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
B) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
C) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) Accounts cannot be moved between sub-MCCs.
4. Which of the following matches eliminates the searched phrases?
A) Phrase match
B) Negative match
C) Broad match
D) Exact match
5. You have created a report for you and your client, regarding several performance factors. You
receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?
A) 50MB
B) 2MB
C) 66MB
D) 25MB
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |


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