Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

A) Excluding trading from a specific IP address
B) Excluding traffic from domains
C) User logins
D) Traffic to a subdirectory

2. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The tracking code doesn't work for blogs - only for static pages.
D) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

3. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Read only users
B) Object viewers
C) Guest users
D) View reports only users

4. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
C) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
D) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.

5. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Sales
B) Referrers
C) Visitors
D) IP Addresses

Solutions: