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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
A) Create a new data extension with the new fields.
B) Create a data filter that includes the new fields.
C) Edit the fields in the synchronized data source.
2. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
A) Scale back sending for specific ISPs until the issue subsides.
B) Increase the frequency of email sending to boost engagement.
C) Broaden segmentation criteria to reach more diverse audiences.
3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A) Path Optimizer
B) Google Analytics Audience
C) Einstein Engagement Scoring
4. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A) Einstein Copy insights
B) Einstein Messaging Insight
C) Einstein Engagement Scoring
5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A) List Detective
B) Auto-Suppression Lists
C) Bounce Mail Management
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |


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