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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Lead Generation & Management | - Prospect Management
|
| Administration & Governance | - System Configuration
|
| Data Management & Integration | - Automation Data Handling
|
| Marketing Automation | - Engagement Studio
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
Administrators can reset passwords for users
A. True
B. False
Question #2
What must be created using the classic email builder in order to send an autoresponder?
A. Test email
B. List email
C. Email template
D. One-to-one email
Question #3
What do spam complaints refer to in an email report?
A. The number of prospects who replied to the email to ask to be removed
B. The number of prospects who opted out via the email preference center
C. The number of prospects who clicked the unsubscribe link
D. The number of prospects who marked an email as spam
Question #4
When are visitors converted to prospects?
A. When the prospect visits a Marketing Cloud Account Engagement landing page
B. When an automation rule runs
C. When they run through completion actions
D. When a prospect fills out a form or form handler
Question #5
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
A. Dependent Fields
B. Honeypot Technique
C. Enable HTTPS
D. reCaptcha
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: B,D |
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