Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Comments
B) Stories
C) Account Kit
D) Facebook Analytics for Apps
E) Facebook Login

2. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after a click attribution window.
B) You should set up a 1 day after a view and 1 day after a click attribution window.
C) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
D) You should set up a 1 day after view and 7 days after a click attribution window.

3. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
B) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
C) The ad set running the purchase event should exclude all purchase events from last 30 days.
D) Your InitiateCheckout audience should exclude the core audiences.
E) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

4. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) Create a new campaign with video view as the campaign objective.
C) You should make sure the campaign has not ended.

5. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
B) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
C) You run different conversion campaign ads for all events currently being measured on the website.
D) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Solutions: