Facebook Certified media buying professional : 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
B) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
C) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
D) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

2. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the optimization to daily unique reach.
B) Change optimization from standard delivery to accelerated delivery.
C) Add three new images into the ad set
D) Change the campaign objective to engagement.
E) Include Audience Network as additional placement

3. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Post Engagement and brand awareness ads.
B) Video Views, lead generation, and traffic ads.
C) Conversion and traffic ads.
D) Conversion and product catalog sales / dynamic ads.
E) Traffic and conversion ads.
F) Traffic and store visit ads.

4. What are some benefits of MTA?
Choose ALL answers that apply.

A) Shows that the last touch model has no limits
B) Shows that attribution window is always tied to a last touch model
C) Can analyze and compare publishers and campaign performance
D) Gives credit to multiple impressions and clicks on the path to conversion.
E) Helps you understand cross-device path to conversion.

5. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
C) You need to create a new pixel and re-upload the product catalog.
D) You need to associate the client's website pixel with the product catalog in the Ad Account.
E) You should run remarketing campaigns without the Facebook pixel.

Solutions: