GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question #1
A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A. Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
B. Since the spun content does not exceed 50% of the total content, this is not plagiarism.
C. Spun content is a form of plagiarism.
D. Spun content is not a form of plagiarism because this falls under the "fair use" rules.

Question #2
If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A. Provide senior leaders with a list of websites with good examples of research.
B. Create a business case that demonstrates results based on research.
C. Sign senior leaders up on social media platforms.
D. Show senior leaders a report written for a previous employer.

Question #3
A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A. To take charge of the story line to ensure accuracy and a unified voice
B. To develop an internet strategy and monitor public opinion about the client and firm
C. To sway public opinion to the client's innocence before a jury is selected
D. To enhance the firm's reputation for accepting difficult cases

Question #4
A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A. Recognize employees who submit the largest number of innovative ideas in company media.
B. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

Question #5
As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A. Low probability, low potential damage
B. High probability, low potential damage
C. High probability, high potential damage
D. Low probability, high potential damage

Solutions: