PDF Version DemoWhat is the duration, language, and format of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
- Passing score: 72%
- Duration of Exam: 90 minutes
- Type of Questions: multiple-choice/multiple-select questions + unscored questions
- Language of Exam: English
- Number of Questions: 60
Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:
Visitors and Prospects: 8%
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
- Describe the relationship between visitors and prospects.
Administration: 11%
- Describe the capabilities of the Pardot Recycle Bin.
- Explain the relationship between Pardot and Salesforce.
- Illustrate how to create, edit, and map fields.
Pardot Forms, Form Handlers, and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
- Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
Lead Management: 24%
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Define the capabilities of page actions.
- Explain what a Score measures and how scoring is managed.
- Explain the components and use cases of an automation rule.
- Explain what a Grade measures and how grading is managed.
- Define the capabilities of a complete action.
- Define the capabilities of a segmentation rule.
- Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
- Distinguish between the metrics collected in Pardot email reporting.
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
Engagement Studio: 17%
- Explain the process of updating an engagement program including its assets.
- Distinguish between the components of an engagement program.
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How much Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Cost
The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
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Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
- Familiarity with Lightning Platform capabilities
- Understanding of the forms of Salesforce licences and related considerations
- Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
- Ability to develop software to help business processes and specifications for reporting
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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Salesforce Pardot-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Email reporting and metrics - Email sending and delivery options - Email vs email templates |
| Topic 2: Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Topic 3: Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Form handlers configuration - Capabilities and use cases of forms |
| Topic 4: Administration | 11% | - Pardot and Salesforce integration - Create, edit and map fields - Pardot Recycle Bin functionality |
| Topic 5: Lead Management | 24% | - Lead scoring and grading - Completion actions and page actions - Automation rules and segmentation rules - Custom redirects - List types and management |
| Topic 6: Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
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