Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Permanently delete prospects
B) Create new custom fields and populate field values
C) Undelete matching prospects from the Recycle Bin
D) Assign prospects to an existing user

2. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Tell recipients where you're located
B) Honor opt-out requests promptly
C) Tell recipients how to opt out of receiving future email from you
D) Don't use deceptive subject lines
E) Don't use false or misleading header information
F) Monitor what others are doing on your behalf
G) Identify the message as an ad

3. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
D) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

4. What is true about scoring? [Choose one answer]

A) It is not possible to reset a prospect's score to 0.
B) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
C) Salesforce opportunities can influence a prospect's score.
D) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

5. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
B) The Country field has validation enabled and the updated field values did not match existing values.
C) The user who performed the import is not the assigned user listed on the remaining prospects.
D) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

Solutions: