Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) 'Update Email Now' needs to be applied to each email.
B) The email must be recreated using the updated template.
C) The template must be approved before updates are reflected.

2. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

A) Create from template and choose triggered send template.
B) Select the 'Use for triggered send' checkbox.
C) Include the Subscriber key and Email address field as the primary key.

3. Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Verification
B) Wait
C) Send Email

4. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Send volume
B) Block bounces
C) Click rate

5. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add a description to each asset upon creation.
B) Add descriptive tags to each asset upon creation.
C) Add assets to folders upon creation.

Solutions: