Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) 4
B) Depends on the Data Updates Permissions
C) 8
D) 3

2. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) Every data stream type includes the Medio Buy entity
B) Each data stream type has its own set of measurements
C) All data stream types consist of at least one entity
D) All data stream types share at least one mutual measurement
E) Each data stream type has Its own main entity

3. Which two statements are correct regarding LiteConnect?

A) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
B) It does not require any identification of entities, keys or any other categorization.
C) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
D) The dataset does not conform to the standard data model

4. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
B) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
C) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
D) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

5. Which option will yield the desired result:?

A) Option 1
B) Option 4
C) Option 3
D) Option 2

Solutions: