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Oracle 1Z0-1032-26 : Oracle Responsys Marketing Platform 2026 Implementation Professional

1Z0-1032-26

Exam Code: 1Z0-1032-26

Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional

Updated: Aug 28, 2026

Q & A: 74 Questions and Answers

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Responsys Platform Overview- Core Architecture and Components
  • 1. Responsys account structure
    • 2. Navigation and setup basics
      • 3. User roles and permissions
        Topic 2: Campaign Management- Campaign creation and configuration
        • 1. Email campaign setup
          • 2. Scheduling and activation
            • 3. Multichannel campaign orchestration
              Topic 3: Analytics and Reporting- Campaign performance analysis
              • 1. Email engagement metrics
                • 2. A/B testing analysis
                  • 3. Reports and dashboards
                    Topic 4: Automation and Orchestration- Marketing automation workflows
                    • 1. Event-based triggers
                      • 2. Program Designer usage
                        • 3. Journey optimization
                          Topic 5: Message Design and Content- Email and template design
                          • 1. Content testing and validation
                            • 2. Dynamic content and personalization
                              • 3. Template creation and management
                                Topic 6: Deliverability and Compliance- Email deliverability management
                                • 1. Unsubscribe and preference handling
                                  • 2. Spam compliance and regulations
                                    • 3. Sender reputation management
                                      Topic 7: Audience Management- Data management and segmentation
                                      • 1. Segmentation rules and filters
                                        • 2. Profile lists and extensions
                                          • 3. Data imports and integrations

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question 1

                                            Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

                                            A. The file to be imported should be on the SFTP server dedicated for Responsys.
                                            B. The file to be imported should be located on any cloud server.
                                            C. The file to be imported should be located on your hard drive.
                                            D. The file to be imported should be located in the Connect data warehouse in Responsys.


                                            Question 2

                                            You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
                                            How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

                                            A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
                                            B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
                                            C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
                                            D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.


                                            Question 3

                                            You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
                                            How should you join or reference data from the table?

                                            A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
                                            B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
                                            C. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
                                            D. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.


                                            Question 4

                                            You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
                                            How should you do this with Responsys?

                                            A. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
                                            B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
                                            C. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
                                            D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.


                                            Question 5

                                            You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
                                            What should you use to accomplish this?

                                            A. Custom SQL Variable
                                            B. This is not possible, because only one RIID_ can be in a program at a time.
                                            C. Custom Event
                                            D. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
                                            E. Entry Tracking Variable


                                            Solutions:

                                            Question 1
                                            Answer: D
                                            Question 2
                                            Answer: D
                                            Question 3
                                            Answer: C
                                            Question 4
                                            Answer: A
                                            Question 5
                                            Answer: E

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