Oracle 1Z0-1032-21 : Oracle Responsys Marketing Platform 2021 Implementation Essentials

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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
B) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
C) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
D) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
E) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.

2. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

3. Which coding practice should you use when coding responsive design emailmessages?

A) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
D) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.

4. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

5. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
B) In the field mapper screen, select the "Columns Already Included" check box.
C) In the import configuration, select the "First line contains column names" check box.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.

Solutions: